What is BFH's current stock price?

As of now, BFH is trading at $72.21, with a daily change of +0.29%.

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BFH Stock Analysis & IQ Rating | Bread Financial Holdings

BFH

Bread Financial Holdings

$72.21

+$0.21 | +0.29%

Create Alerts

Overview

Comments

Insights

Risks

Rating

Chart

Analysts

Street

Sentiment

Headlines

52W High

$72.71

MKT CAP

$3.29B

52W Low

$38.21

VOL

$559.63K

P/E Ratio

3.6

AVG VOL

$796.16K

RSI

67.89

TREND

Sideways

BFH Stock IQ

Login to see Bread Financial Holdings (BFH) Stock IQ rating and get instant clarity on whether to Buy, Hold, or Avoid

BFH Target Price

Login to display

Strengths

BFH Rewards

Trading below its fair value

BFH Rewards

Earnings are forecast to grow

BFH Rewards

Expands stock buyback program

BFH Rewards

Pays a reliable dividend

BFH Price Performance

$62.35 (+15.81%)

$63.46 (+13.79%)

$61.11 (+18.16%)

$60.69 (+18.98%)

1year

6month

3month

1month

BFH Risk Level

BFH has Low risk level based on volatility, sector strength, volume, investor confidence, and outlook.

Click here to check what is your level of risk

Risks Indicators

Beta greater than 1.0

Low

LOW

HIGH

BFH Analysts Opinion

BFH overall standing based on key factors, offering insights into analysts perspectives and market expectations.
menu Hover over the category for more information

BFH Analysts Opinion

BFH Analysts opinion is negative and has getting worse from the past 3 months

BFH Street Sentiment

Analysts perspectives on the stock desirability, trend direction, and growth potential

73%

Buy
Opinion

Trend
Score

Potential
Score

Consensus Rating

0%

NA

83%

BFH Street Sentiment

BFH Street Sentiment is bullish and have positive views on the near-term outlook

BFH Performance Sentiment

Sentiments overview associated with BFH events and the stock performance.

73%

27%

Positive

Negative

11 out of 15
events present

4 out of 15
events present

Very Bullish

Bullish

Neutral

Bearish

Very Bearish

BFH Latest Analysis +

What Makes Bread Financial (BFH) an Attractive Stock?. Miller Value Partners an investment management company released its Deep Value Strategy third-quarter 2025 investor letter. A copy of the letter can be downloaded here. The market rebound that began in April continued in the third quarter. Growth and momentum stocks continued to perform well delivering double-digit returns while the market began to broaden. Small [….]

Today

$72.21 | +0.29%

Potential

JPMorgan downgrades Bread Financial stock to Underweight on slow growth.

Thu Dec 4, 2025

$72.00 | +1.02%

Potential

Rating

Bread Financial to Participate in the Goldman Sachs 2025 Financial Services Conference. COLUMBUS Ohio Dec. 03 2025 (GLOBE NEWSWIRE) -- (NYSE: BFH) a tech-forward financial services company that provides simple personalized payment lending and saving solutions today announced the companys participation in the Goldman Sachs 2025 Financial Services Conference on Wednesday December 10.

Wed Dec 3, 2025

$71.24 | +2.68%

Activity

Bread Financial (BFH) Is Attractively Priced Despite Fast-paced Momentum. Bread Financial (BFH) could be a great choice for investors looking to buy stocks that have gained strong momentum recently but are still trading at reasonable prices. It is one of the several stocks that made it through our Fast-Paced Momentum at a Bargain screen.

Fri Nov 28, 2025

$67.73 | +0.40%

Potential

Heres Why Bread Financial Holdings (BFH) is a Strong Value Stock. Wondering how to pick strong market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Fri Nov 28, 2025

$67.73 | +0.40%

Potential

Bread Financial Announces Launch of an Offering of Depositary Shares Representing Interests in Its Series A Preferred Stock. COLUMBUS Ohio Nov. 20 2025 (GLOBE NEWSWIRE) -- Bread Financial Holdings Inc. (NYSE:) (Bread Financial or the Company) announced today the launch of an underwritten public offering of depositary shares (the Depositary Shares) each representing a 1/40th interest in a share of its Non-Cumulative Perpetual Preferred Stock Series A par value $0.01 per share (the Series A Prefer

Thu Nov 20, 2025

$61.69 | -1.06%

Activity

This Stock Has A 1.49% Yield And Sells For Less Than Book. Bread Financial Holdings Inc (Symbol: BFH) has been named as a Top 25 dividend stock according the most recent Dividend Channel DividendRank report. The report noted that among the coverage universe BFH shares displayed both attractive valuation metrics and strong profit

Mon Nov 17, 2025

$59.98 | -3.15%

Earnings

Potential

FAQ About BFH Stock Insights

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What is BFH current Stock IQ?

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BFH

Bread Financial Holdings

Current Price

$72.21

+$0.21 | +0.29%

52W High

$72.71

MKT CAP

$3.29B

52W Low

$38.21

VOL

$559.63K

P/E Ratio

3.6

AVG VOL

$796.16K

RSI

67.89

TREND

Sideways

Create Alerts

Overview

Comments

Insights

Risks

Rating

Chart

Analysts

Street

Sentiment

Target Price

Login to display

Not Enough Information

Stock Insights

Strengths

BFH Rewards

Trading below its fair value

BFH Rewards

Earnings are forecast to grow

BFH Rewards

Expands stock buyback program

BFH Rewards

Pays a reliable dividend

BFH Price Performance

$62.35 (+15.81%)

$63.46 (+13.79%)

$61.11 (+18.16%)

$60.69 (+18.98%)

1year

6month

3month

1month

BFH Analysts Opinion

BFH Overall standing by considering key factors, reflecting analysts perspectives and market expectations.
menu Hover over the category for more information

BFH Analysts Opinion

BFH Analysts opinion is negative and has getting worse from the past 3 months

BFH Street Sentiment

Analysts perspectives on the stock desirability, trend direction, and growth potential

73%

Buy
Opinion

Trend
Score

Potential
Score

Consensus Rating

0%

NA

83%

BFH Street Sentiment

BFH Street Sentiment is bullish and have positive views on the near-term outlook

BFH Risk Level

BFH has Low risk level based on volatility, sector strength, volume, investor confidence, and outlook.

Click here to check what is your level of risk

Risks Indicators

Beta greater than 1.0

Low

LOW

HIGH

BFH Performance Sentiment

Sentiments overview associated with BFH events and the stock performance.

73%

27%

Positive

Negative

11 out of 15
events present

4 out of 15
events present

Very Bullish

Bullish

Neutral

Bearish

Very Bearish

BFH Stock IQ

Login to unlock Bread Financial Holdings (BFH) Stock IQ rating and get instant clarity on whether to Buy, Hold, or Avoid

BFH Latest Analysis

What Makes Bread Financial (BFH) an Attractive Stock?. Miller Value Partners an investment management company released its Deep Value Strategy third-quarter 2025 investor letter. A copy of the letter can be downloaded here. The market rebound that began in April continued in the third quarter. Growth and momentum stocks continued to perform well delivering double-digit returns while the market began to broaden. Small [….]

Today

$72.21 | +0.29%

Potential

JPMorgan downgrades Bread Financial stock to Underweight on slow growth.

Thu Dec 4, 2025

$72.00 | +1.02%

Potential

Rating

Bread Financial to Participate in the Goldman Sachs 2025 Financial Services Conference. COLUMBUS Ohio Dec. 03 2025 (GLOBE NEWSWIRE) -- (NYSE: BFH) a tech-forward financial services company that provides simple personalized payment lending and saving solutions today announced the companys participation in the Goldman Sachs 2025 Financial Services Conference on Wednesday December 10.

Wed Dec 3, 2025

$71.24 | +2.68%

Activity

Bread Financial (BFH) Is Attractively Priced Despite Fast-paced Momentum. Bread Financial (BFH) could be a great choice for investors looking to buy stocks that have gained strong momentum recently but are still trading at reasonable prices. It is one of the several stocks that made it through our Fast-Paced Momentum at a Bargain screen.

Fri Nov 28, 2025

$67.73 | +0.40%

Potential

Heres Why Bread Financial Holdings (BFH) is a Strong Value Stock. Wondering how to pick strong market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Fri Nov 28, 2025

$67.73 | +0.40%

Potential

Bread Financial Announces Launch of an Offering of Depositary Shares Representing Interests in Its Series A Preferred Stock. COLUMBUS Ohio Nov. 20 2025 (GLOBE NEWSWIRE) -- Bread Financial Holdings Inc. (NYSE:) (Bread Financial or the Company) announced today the launch of an underwritten public offering of depositary shares (the Depositary Shares) each representing a 1/40th interest in a share of its Non-Cumulative Perpetual Preferred Stock Series A par value $0.01 per share (the Series A Prefer

Thu Nov 20, 2025

$61.69 | -1.06%

Activity

This Stock Has A 1.49% Yield And Sells For Less Than Book. Bread Financial Holdings Inc (Symbol: BFH) has been named as a Top 25 dividend stock according the most recent Dividend Channel DividendRank report. The report noted that among the coverage universe BFH shares displayed both attractive valuation metrics and strong profit

Mon Nov 17, 2025

$59.98 | -3.15%

Earnings

Potential

Discover BFH Stock analysis and effective trading strategies with StocksRunner.com. Gain valuable insights into stock performance, market trends, and the future potential of BFH. We're here to help you make informed investment decisions today.

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BFH Stock trends

BFH Stock performance

BFH Stock analysis

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Financial Reports

Disclaimer: Past performance, whether from actual results or historical strategy tests, does not guarantee future success. The displayed outcomes are based on strategies not previously available to investors and do not depict the returns achieved by any specific investor. The Readiness Indicators, Sentiment Indicators, and overall score are derived from a model retrospectively applied using historical data. This model relies on assumptions inherent to it, which may or may not be verifiable and carry potential risks, including losses. Engaging in active trading may not be suitable for individuals with limited resources, minimal investment or trading experience, or a low-risk tolerance. Proceed with caution as your capital is exposed to risks.

Please note that no offer or solicitation to buy or sell securities, securities derivatives of future products of any kind, or any type of trading or invesment advise, recommendation or strategy, is made, given or endorsed by StocksRunner including any of their affiliates ("TS").

This information is provided for illustrative purposes only. You should not rely on any advice and/or information contained in this website and before making any investment decision. we recommend that you consider whether it is appropriate for your situation and seek appropriate financial, taxation and legal advice.

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Don't Be a Sheep, Be a StocksRunner

StocksRunner Aggregates The Most Important Headlines Into A Single Stock IQ

Sign up for free and

continue analysing BFH

Signup to Stocksrunner

Already a Member? Click here to Login

Join us on this journey to revolutionize the way you approach investing. Together, let's navigate the stock market with clarity, confidence, and cutting-edge intelligence.

BFH Stock Analysis & IQ Rating | Bread Financial Holdings

BFH Stock IQ

BFH Target Price

BFH Risk Level

BFH Analysts Opinion

BFH Street Sentiment

BFH Performance Sentiment

Explore our BFH Stock insights

Receive our BFH Daily Alerts

BFH Street Sentiment

BFH Risk Level

Discover BFH Stock analysis and effective trading strategies with StocksRunner.com. Gain valuable insights into stock performance, market trends, and the future potential of BFH. We're here to help you make informed investment decisions today.

Receive our BFH Daily Alerts

BFH Runner Alarm