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Software giant Microsoft still wants to set the pace in the field of artificial intelligence. It is aimed directly at Google and analysts see Microsoft as having an advantage as a leader. Microsoft announced yesterday that it will add AI (artificial intelligence) technology that powers the ChatGPT chatbot to its Bing search engine. This is a rare opportunity for Microsoft to emerge from the role of underdog while exercising its financial power.
Microsoft's Azure cloud computing arm makes it one of the few companies that can provide the processing power needed to support AI tools developed by companies such as ChatGPT developed by OpenAI. "We reiterate our belief that AI is an underappreciated generational technology in Microsoft's story, given that the company has invested significantly over many years to lay a differentiating AI foundation across its technology stack," wrote analysts at J.P. Morgan. "We think Microsoft's investment in OpenAI, which began years ago, may turn out to be the best investment it has ever made."
JP Morgan analysts: "Microsoft's investment in OpenAI, which began years ago, may turn out to be the best investment it has ever made"
The analysts of J.P. Morgan raised their target price for Microsoft stock to $305 from $265, and maintained an overweight rating. Microsoft said that each percentage point of market share in the search engine market has the potential to generate $2 billion in annual advertising revenue. Google currently has a 93% market share, with Bing having 3%.
Analysts at Mizuho Securities said Microsoft's AI add-ons will have widespread uses in both its consumer and enterprise businesses. They raised their target price to $300 from $280, and maintained a buy rating on Microsoft shares. "We cannot underestimate the potential for AI to significantly impact Microsoft's narrative later this year (especially as the pace of innovation accelerates), and that moment may come even sooner than we expected," Mizuho analysts wrote.
However, while Microsoft has been leading the way in AI-related announcements, its rivals are now making a comeback. Alphabet, the parent company of Google, on Monday announced its own artificial intelligence chatbot called Bard. "Microsoft has been an industry leader in widely promoting its AI intentions, but will it benefit more than others? We don't think so, or at least think there's a high risk assuming that's the case," wrote Guggenheim analysts as they maintained a 'sell' rating on the stock.
Please note that the article should not be considered as investment advice or marketing, and it does not take into account the personal data and requirements of any individual. It is not a substitute for the reader's own judgment, and it should not be considered as advice or recommendation for buying or selling any securities or financial products.
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Disclaimer:
The Score performance whether actual or indicated by historical tests of strategies, is no guarantee of future performance or success. The results reflect performance of a strategy not historically offered to investors and does not represent returns that any investor actually attained.
The results reflect performance of a strategy not historically offered to investors and does not represent returns that any investor actually attained. The Readiness Indicators, Sentiment Indicators and total score are calculated by the retroactive application of a model constructed on the basis of historical data and based on assumptions integral to the model which may or may not be testable and are subject to losses. Active trading is generally not appropriate for someone of limited resources, limited invesment or trading experience, or low-risk tolerance. Your capital may be at risk.
Please note that no offer or solicitation to buy or sell securities, securities derivatives of future products of any kind, or any type of trading or invesment advise, recommendation or strategy, is made, given or endorsed by StocksRunner including any of their affiliates ("TS").
This information is provided for illustrative purposes only. You should not rely on any advice and/or information contained in this website and before making any investment decision. we recommend that you consider whether it is appropriate for your situation and seek appropriate financial, taxation and legal advice.
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